Top Instagram hashtags are an easy and powerful way to grow your audience, find new followers, and get more likes on your posts.
But it’s not just about picking the most popular Instagram hashtags; you need the right ones that suit your content and audience.
Here’s how many hashtags you can use effectively in 2024, along with tons of examples to get you started.
Why Are Hashtags Important?
Popular Instagram hashtags help organize content on Instagram, making it easier for people to discover Instagram posts related to specific interests.
Whether you’re sharing photos of your pet, fitness Instagram hashtags routine, travel adventures, or your business, popular Instagram hashtags are like a GPS for Instagram users to find your content.
By using the right Instagram hashtags, you can connect with people who are genuinely interested in your content.
For example, if you share photos of food, using #foodie or #instafood will help food lovers find you.
The Different Types of Hashtags
Hashtags come in all shapes and sizes. Let’s break down the main types and see how many hashtags you can use effectively.
1. Branded Hashtags
Branded Instagram hashtags are unique to your brand, product, or campaign hashtags.
These help build brand awareness and encourage your followers to share Instagram posts related to your business.
Examples
- #NikeRunning for Nike’s running community
- #TargetFinds for Target shoppers
- #AppleEvent for Apple product launches
- #ShareACoke for Coca-Cola
- #MACCosmetics for MAC products
- #TBTWithSpotify for Spotify’s throwback playlists
- #DisneyPlus for Disney’s streaming service
- #MyHerschel for Herschel Supply Co.
- #UrbanOutfittersStyle for Urban Outfitters
- #LushLife for Lush Cosmetics
- #GucciBeauty for Gucci’s beauty line
- #VansGirls for Vans’ female community
- #HustleWithMe for entrepreneurs and side hustlers
- #GoPro for GoPro camera users
- #StarbucksSummer for Starbucks’ seasonal drinks
Branded Instagram hashtags or campaign hashtags make it easy for followers to connect with your brand and share related content.
2. Niche and Community Instagram Hashtags
Niche and community top Instagram hashtags connect people who share the same interests or are part of a specific group.
These top Instagram hashtags make it easier to find like-minded followers.
Examples
- #bookstagram (for book lovers)
- #fitnessjourney (for fitness enthusiasts)
- #veganrecipes (for vegan cooks)
- #dogsofinstagram (for dog lovers)
- #yogalove (for yoga enthusiasts)
- #gamergirl (for female gamers)
- #bulletjournal (for journaling fans)
- #plantmom (for plant enthusiasts)
- #travelblogger (for travel bloggers)
- #vintagefashion (for vintage clothing fans)
- #foodphotography (for food photographers)
- #makeuptutorial (for makeup artists)
- #smallbusinessowner (for entrepreneurs)
- #crossfitcommunity (for CrossFit fans)
- #momlife (for parenting content)
Using niche Instagram hashtags helps build a focused and engaged audience.
3. Industry Hashtags
Industry Instagram hashtags connect your content with people interested in your specific industry.
They help expand your reach to a broader yet targeted audience.
Examples
- #digitalmarketing (for marketing professionals)
- #fashionblogger (for fashion influencers)
- #photographytips (for photography enthusiasts)
- #foodblogger (for foodies and chefs)
- #socialmediamarketing (for social media professionals)
- #fitnessmotivation (for fitness trainers)
- #travelagent (for travel advisors)
- #weddingplanner (for wedding industry professionals)
- #realtorlife (for real estate agents)
- #startupbusiness (for startup entrepreneurs)
- #healthcoach (for health and wellness coaches)
- #contentcreator (for content creators)
- #artistsoninstagram (for artists)
- #techstartup (for technology startups)
- #interiordesigners (for interior decorators)
Industry Instagram hashtags help your content reach those interested in your business niche.
4. Location-Based Hashtags
If your business targets a local audience, location-based top Instagram hashtags are essential. They help people in a specific location discover your posts.
Examples
- #NYCFoodie (for food spots in New York City)
- #LosAngelesLife (for life in Los Angeles)
- #ParisFashion (for fashion in Paris)
- #TorontoEvents (for events in Toronto)
- #MiamiBeaches (for content related to Miami beaches)
- #SydneyPhotographer (for photographers in Sydney)
- #LondonNightlife (for nightlife in London)
- #ChicagoEats (for food in Chicago)
- #BarcelonaTravel (for travel content in Barcelona)
- #MelbourneArt (for art in Melbourne)
- #BangkokStreetFood (for street food in Bangkok)
- #VancouverLife (for life in Vancouver)
- #BostonFitness (for fitness in Boston)
- #CapeTownViews (for scenic views in Cape Town)
- #SanFranciscoCoffee (for coffee spots in San Francisco)
Location-based top Instagram hashtags are great for local businesses, events, or communities.
5. Event Hashtags and Trending Hashtags
Trending and event Instagram hashtags are based on current events, holidays, or viral topics.
They can quickly boost visibility if your content is timely and relevant.
Examples
- #SuperBowl (for the Super Bowl)
- #NewYearsEve (for New Year’s celebrations)
- #Oscars2024 (for the Academy Awards)
- #WorldCup2024 (for the FIFA World Cup)
- #EarthDay (for environmental content)
- #Halloween (for spooky content)
- #Thanksgiving (for Thanksgiving posts)
- #BarbieMovie (for trending movie content)
- #BlackFriday (for sales and shopping deals)
- #BackToSchool (for school-related content)
- #ValentinesDay (for Valentine’s Day content)
- #SummerVibes (for summer-related posts)
- #MetGala (for fashion and celebrity content)
- #MarchMadness (for basketball fans)
- #CyberMonday (for online shopping deals)
By using event and trending hashtags, you can join conversations on popular topics.
6. Daily Hashtags
Daily top Instagram hashtags are popular because they encourage people to participate and share posts based on the theme of the day.
They are fun and great for driving engagement.
Examples
- #MotivationMonday (for sharing motivation on Mondays)
- #TransformationTuesday (for sharing transformation stories)
- #WellnessWednesday (for health and wellness posts)
- #ThrowbackThursday (for old memories and photos)
- #FlashbackFriday (for more nostalgia and flashbacks)
- #SaturdayVibes (for weekend relaxation and fun)
- #SundayFunday (for weekend adventures)
- #SelfieSunday (for sharing selfies)
- #TechTuesday (for technology content)
- #Caturday (for cat lovers on Saturdays)
- #SundayBrunch (for sharing brunch photos)
- #WorkoutWednesday (for fitness content)
- #FashionFriday (for fashion posts on Fridays)
- #SundayReads (for sharing books or articles)
- #FridayFeels (for sharing weekend excitement)
Using daily Instagram hashtags helps you participate in regular trends and boost engagement.
Popular Hashtags for 2024
Here’s a closer look at some popular Instagram hashtags for 2024 that are widely used and offer high reach.
Top General Hashtags
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #nature
- #picoftheday
- #cute
- #followme
- #art
- #selfie
- #fitness
- #style
- #foodie
These general Instagram hashtags can fit a wide variety of posts and attract a broad audience.
Right Hashtags for Engagement (Likes and Follows)
- #like4like
- #followforfollow
- #likesforlikes
- #followback
- #instalike
- #comment4comment
- #shareforshare
- #like4follow
- #f4f (Follow for Follow)
- #lfl (Like for Like)
- #followtrain (follow others who use this hashtag)
- #liketime (for like exchanges)
- #likeforlikes
- #followme
- #likes4likes
These best Instagram hashtags are often used to increase likes and followers quickly.
How to Use Hashtags Effectively
Using Instagram hashtags properly is essential for maximizing their impact. Here are some quick tips on how to use them effectively:
- Mix Popular and Niche Hashtags: While it may be tempting to use best Instagram hashtags with millions of posts, they can be too broad. Pair popular Instagram hashtags like #love or #photography with niche ones like #veganrecipes or #travelblogger.
- Check Instagram Hashtag Performance: Pay attention to which best Instagram hashtags perform well in your posts and which don’t. You can use Instagram analytics to track how Instagram hashtags contribute to your reach.
- Use a Healthy Number of Related Hashtags: Although Instagram allows up to 30 related hashtags per Instagram post, the optimal number varies. Research suggests that using 10-20 relevant hashtags can be effective for maximizing reach.
- Make Popular Hashtags Relevant: Ensure that your popular hashtags are relevant to your content. Don’t use random or spammy hashtags just to get more views; it can lead to a lower-quality audience and even a drop in engagement.
- Create an Instagram Hashtag Strategy: Think about the mix of hashtags you’ll use regularly. Develop a strategy that includes a mix of branded, trending, community, and same hashtags.
Conclusion
Top Instagram hashtags are not just a way to get your Instagram post seen; they’re a powerful tool to connect with the right audience and build a community.
By mixing popular, niche, branded, and location-based and same hashtags, you can reach more people who are genuinely interested in your content.
Remember, it’s not just about quantity; the quality and relevance of your trending hashtags matter most.
Taking the time to research, experiment, and find the perfect niche hashtags for your content will help you grow your Instagram presence more effectively in 2024.
Frequently Asked Questions
What are the best hashtags right now?
The best hashtags to use depend on your content and target audience, but there are some popular options that are performing well in 2024 across different niches.
Here are some of the best hashtags that cover a broad range of categories:
- General and Trending Hashtags: #love, #instagood, #fashion, #beautiful, #picoftheday, #happy
- Engagement Boosters: #like4like, #followforfollow, #likesforlikes, #followback, #instalike
- Industry-Specific Popular Hashtags: #digitalmarketing (marketing), #fitnessjourney (fitness), #travelgram (travel), #foodie (food)
- Niche and Community Hashtags: #yogalove (yoga), #bookstagram (books), #petstagram (pets), #gamergirl (gaming)
Remember that the right and popular hashtags for you should be relevant to your content and audience, not just popular ones.
What are the top 50 hashtags on Instagram?
The top branded hashtags on Instagram are those that have been widely used across all kinds of posts.
Here is a list of some of the most popular ones in 2024:
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #tbt (Throwback Thursday)
- #followme
- #picoftheday
- #like4like
- #followforfollow
- #art
- #photography
- #nature
- #smile
- #travel
- #fitness
- #selfie
- #food
- #style
- #makeup
- #music
- #friends
- #fun
- #family
- #life
- #inspiration
- #summer
- #instadaily
- #motivation
- #dogsofinstagram
- #photo
- #workout
- #likeforlikes
- #model
- #beach
- #sunset
- #beauty
- #fit
- #funny
- #skincare
- #ootd (Outfit of the Day)
- #dog
- #wedding
- #reels
- #motivationmonday
- #instafood
- #baby
- #follow4follow
These branded hashtags cover a range of interests and themes and have high engagement rates.
What are the top 10 hashtags on Instagram?
The top 10 popular hashtags on Instagram usually have the most engagement and branded hashtag usage, appealing to a wide audience.
Here’s the list:
- #love
- #instagood
- #fashion
- #photooftheday
- #beautiful
- #art
- #photography
- #happy
- #nature
- #picoftheday
These trending Instagram hashtags are consistently used across all types of content and attract Instagram users from various.
What Instagram hashtags get the most likes?
The best Instagram hashtags that generate a lot of likes are typically those that are broad and appeal to a large audience.
However, some of the trending Instagram hashtags for likes in 2024 include:
- #like4like: Encourages like-for-like exchanges.
- #followforfollow: Attracts followers willing to engage.
- #instalike: A popular general Instagram hashtag for getting likes.
- #likesforlikes: Another common like-for-like hashtag.
- #love: One of the most used relevant hashtags for general engagement.
- #happy: Often paired with positive, like-worthy content.
- #beautiful: Works well with aesthetic posts.
- #cute: Draws attention to adorable content, often used for pets or kids.
- #picoftheday: A popular choice for daily posts looking to attract likes.
- #reels: As Instagram focuses on Reels, this Instagram hashtag can boost likes on video content.
Using these popular hashtags on Instagram can help increase likes, but combining them with more niche, relevant hashtags often leads to better engagement from your target audience.